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Cleveland Golf has unveiled its new Z-Alloy wedges, featuring a proprietary steel compound designed to offer a softer feel and increased durability compared to traditional steel. This innovation aims to improve performance and longevity for golfers seeking reliable short-game tools.
Callaway has introduced the Elyte driver, developed using advanced artificial intelligence and 3D printing technologies. The Ai 10x Face design enhances ball speed and shot dispersion, while the 3D printing process allowed for rapid prototyping, resulting in a clubhead shape optimized through 75 iterations.
SkyGolf has released the GameTraX 360 system, featuring SuperTags sensors that capture 3D views of every swing during rounds or simulator sessions. This technology provides golfers with detailed shot data and swing comparisons, enhancing performance analysis and improvement strategies.
Nike has partnered with Hyperice to introduce new golf boots designed to enhance athletic recovery. These boots incorporate advanced compression technology to aid in muscle recovery, reflecting a growing trend in integrating fitness and wellness into golf equipment.
PING has launched the Scottsdale putter family, featuring nine highly forgiving models with face inserts inspired by athletic-shoe technology. This design aims to improve feel and consistency on the greens, catering to golfers seeking enhanced putting performance.
Under Armour has released the Gold Edition Drive Pro Series golf shoes for the Spring/Summer 2025 season. These shoes combine performance and style, offering golfers enhanced stability and comfort on the course.
COBRA Golf has introduced its new KING Wedges for 2025, featuring Metal Injection Molding construction, multiple new grinds, Flight Window Technology, Progressive Spin Technology, and an enlarged Speed Notch. These innovations aim to provide golfers with improved control and versatility in their short game.
ECCO GOLF has unveiled the BIOM H5, a performance golf shoe built to withstand various weather conditions. Known for comfort and innovation, this shoe aims to provide golfers with reliable traction and support throughout their rounds.
Toulon Golf has launched its 2025 Putter Collection, engineered to deliver a soft look, sound, and feel. This collection caters to golfers seeking enhanced feedback and consistency on the greens.
A new apparel line named SEVE has been introduced to celebrate the legacy of golf legend Seve Ballesteros. The collection offers clothing suitable for both on and off the course, reflecting Ballesteros's enduring influence on the sport.
Titleist has unveiled its new T-Series irons, including the T100, T150, T250, and T350 models. These irons are designed to be mixed and matched, allowing golfers to customize their sets for optimal performance. Demos are now available for fittings.
Reebok is making a comeback in the golf industry, with Bryson DeChambeau sporting the brand at recent major tournaments. The new apparel line has been well-received for its quality and design.
Club Champion is celebrating Iron Fitting Month by offering full iron fittings for $50 with a custom club purchase throughout August. This promotion aims to help golfers optimize their iron setups for better performance.
Shot Scope has launched the PRO L5 laser rangefinder, featuring an ultra-clear OLED display for enhanced readability in various lighting conditions. This device aims to improve target acquisition and accuracy on the course.
Professional golfer Min Woo Lee has added the Callaway Elyte Mini driver to his bag, opting for the 13.5° head with a Fujikura Ventus Blue 90 X shaft. This move highlights the growing trend of mini drivers among tour players.
Cobra has introduced the FutureFit33 hosel system, providing golfers with up to 33 different loft and lie settings. This innovation allows for highly personalized club adjustments to suit individual swing characteristics.
PING has revealed the BunkR wedge, designed to assist golfers in escaping sand traps more effectively. Featuring a wider sole and curved leading edge, this club aims to enhance performance in bunker situations.
TaylorMade has introduced the TRK-R golf balls, featuring advanced technology to improve radar tracking during indoor simulated play. This development is set to revolutionize indoor golf training sessions.
Garmin has unveiled the Approach R50, a portable launch monitor that doubles as a simulator with high-speed cameras. This device offers golfers a versatile tool for both practice and play.
AI-powered club fitting systems are now utilizing real-time swing data and body mechanics to provide personalized club specifications. This advancement is making customized equipment more accessible to golfers.
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